You can browse by colour or by popularity and save your favourite palettes for future reference.Įxamples of brands that have strong colour palettes Color Hunt: Color Hunt is a curated collection of colour palettes created by designers and artists from around the world.You can save and share your palettes and even browse palettes created by other users. Adobe Color: Adobe's colour tool lets you generate colour palettes based on a variety of colour rules, such as complementary, analogous, and monochromatic.You can then customise and refine the palette as needed. Canva Color Palette Generator: Canva's colour palette generator allows you to upload an image and automatically generate a colour palette based on the colours in the image.You can save and export your favourite palettes and browse the palettes created by other users. : This website allows you to generate colour palettes based on a starting colour or random selection.(Source: Entrepreneur & )Ĭhoosing the right colour palette for your brand can be a challenging task, but there are several free tools available that can help simplify the process: For example, blue is often associated with trust and reliability, while red is associated with excitement and passion. (Source: University of Loyola, Maryland study)ĭifferent colours are associated with different emotions and can influence consumer behaviour. (Source: Colorcom)Ĭonsistent use of colour across all marketing materials can increase brand recognition by up to 80%. Studies have shown that people make subconscious judgments about a brand within 90 seconds of their initial interaction with it, and 62-90% of those judgments are based on colour alone. you might be aware that pink is sentimental and romantic, whereas yellow conveys optimism and stands out at night (hence why McDonald’s chose that colour). You might not think a specific colour palette is that important, however, every colour conveys certain values. Two standard colours: These more muted colours are for texts and backgrounds, and usually include a white(ish), black(ish), and/or grey(ish) colour.It’s supposed to be used in small bursts, rather than on large surfaces. Three accent colours: This is a colour that is used e.g.One signature colour: This is the dominant colour that defines your brand and makes it recognisable.In general a colour palette usually includes 6 colours: A well-designed colour palette can help a brand to stand out in a crowded marketplace, evoke specific emotions or associations, and create a cohesive and recognisable brand identity. A colour palette refers to a selection of colours that are used consistently throughout a brand's visual identity, including its logo, website, packaging, and advertising materials.
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